Unleashing the Power of Video Marketing for Small Business Growth
In the rapidly changing digital world, video marketing for small businesses have surfaced as a beacon of hope. With the rise of video content online, marketing efforts have allowed for greater visibility among a sea of competitors.
Traditional marketing efforts for small businesses have struggled to reach consumers. For example, a business with a $500.00 monthly marketing budget will reach fewer people than a corporation with a $10,000.00 monthly marketing budget.
To make matters worse, traditional marketing efforts often fail to cut through the noise of the online world and truly engage the consumer. If a business sends a newsletter to their customer’s inbox, there’s a good chance it will probably be deleted without ever being opened. Or, if a business pays for an advertisement on Google Ads, there’s a chance the intended audience will scroll right past it without clicking.
This is where using video in your marketing efforts to boost business growth comes into play.
The Rise of Video Content
Video marketing used to be expensive – and it still can be – but now, it’s much more affordable and accessible to even those with the tiniest of budgets. With platforms such as YouTube, Instagram, Facebook, and TikTok – small businesses now can publish video content at little to no cost. What used to require hours of filming, editing, and resources from large production studios, can now be accomplished with the phone in their pocket. A marketing team could have an idea for a video at 1pm and have it published to a large audience within thirty minutes.
As video content has become easier to create, the standards that were once held high have also shifted.
Small Businesses Should Use Video Content to Their Advantage
Video marketing, when executed creatively with concise and compelling narratives, has the power to not only engage with an audience, but also to resonate with viewers on a deeper, more human level. It’s more than just a trend; it’s an effective video marketing technique that, if executed right, gives small businesses a competitive edge against big brands in the digital age.
On Instagram, TikTok, and YouTube, Joe’s Corner Bakery can now be on the same ball field as Pillsbury and Coca-Cola. That is the beauty of video content. The only standard is to connect with your audience by creating an engaging video.
The Power of Video Marketing
The power of video marketing is evidenced by YouTube being the second most visited website worldwide. The human brain processes visual information 60,000 times faster than text, and video marketing has proven to significantly enhance recall, engagement, and conversion rates. The benefits of video marketing for small businesses are huge, including drastically increasing online visibility, fostering meaningful connections with the target audience, and driving growth for businesses of all sizes.
Did you know that incorporating a video on your landing page can elevate conversions by 80%. Social videos have 1200% more shares than text and images combined, and Facebook videos have 10 times the reach of text content. In fact, Facebook pushes video to it’s users over text posts. This is proven every time you login to your account and notice that it’s impossible to not see a video. It’s clear that using video for business is a powerful tool in your marketing tool kit.
For small businesses and entrepreneurs looking to make their mark in the digital marketplace, make video content a central part of your strategy. Produce video content for your audience consistently – not just once a year but once or twice a week. Not only will it enhance your online presence, but it will also foster meaningful connections with your audience that drive loyalty, trust, and growth. Remember, in marketing, as in life, stories captivate minds while facts are easily forgotten. Use the power of video to tell your unique story and watch as your business thrives.